this post was submitted on 25 Jul 2023
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Hey, my cousin started a small business making cricket protein bars. They did taste good, but they absolutely were not for the poor.
Much more of a virtue signaling yuppy thing.
Why are they for yuppies?
Extremely expensive processed packaged product which appeals to the neoliberal idea of “good” when we have plenty of cheap protein which has grown from the earth since the dawn of time
So mostly the marketing was the issue for you? I’m game to try just about any food once but I think it’s weird how labels are attached to people once they eat it.
What about price?
Like price of the product would make someone a yuppie? I could see that if someone only ate them because they are expensive. Like folks that only drink specific bottled water because it makes them look richer. I like to eat honey crisp apples because they are worth the extra cost because they taste so darn good, but I don’t think that would make someone a yuppie. More of a conspicuous consumption factor I guess? Good question.
I dunno I just feel like an insect protein bar all packaged up and retailed for a lot of money appeals to a certain demographic. This isn’t the blue shirt labour class buying this crap. They’re eating whatever their wife/husband made for them and then going home I guess. But I can definitely see upper-middle/upper class detached 5 bedroom house owning yoga aficionado buying this by the crate and giving themselves a pat on the back for being so “advanced”