this post was submitted on 27 Mar 2025
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There is a legitimate reason for this: it’s the only way to provide content creators with evidence of how many people actually clicked on the link.
The downside is that there is so many ways that a feature like this can be abused by BlueSky in ways that can hurt users.
That's incorrect.
BlueSky relies on JavaScript to run (try turning it off and loading their site, it won't even render). Click-through traffic is almost exclusively measured by JavaScript (e.g. Google ad "events"). This is the same as measuring other stats, like whether you lingered on a post before scrolling past it, or whether you opened another tab, or whatever.
Proxy links are absolutely a method of measuring traffic, and they're a method that works even when the site has JavaScript disabled - but since that's not how Bsky works, it's not relevant.
Yeah that's what I was thinking. There's a bunch of ways to track what users are doing without needing to use referral links.
Seems to me the referral links are there to prevent honey cookie shenanigans.