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Surprising no one, new research says AI Overviews cause massive drop in search clicks
(arstechnica.com)
this post was submitted on 24 Jul 2025
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As intended.
First they're going to collapse the ad model by eliminating most clicks.
Then they're going to put all of the information they've been scraping from the now-bankrupt websites behind paywalls.
Joke's on them, I've already been working on that for decades. *pats ublock* This baby can bankrupt so many websites and I always hoped it could collapse the ad model completely.
In all seriousness, it's becoming increasingly clear that we're eventually going to have to build a new, free internet out of the wreckage of this one once the corporations are done with it. Technically it's already there, nascent but ever so slowly growing and taking root, hiding in plain sight. Like the so-called dark web of tor, it already exists in parallel to the existing structures of the internet. Call it the deep web, the indie web, nostalgia web, unsearchable web, I've heard countless terms and most of them aren't terribly accurate, but the web doesn't need ads and google search to exist, it never did. It just needs humans, which despite the best efforts of big tech many of us still are, communicating directly with one another and documenting our billions of lifetimes of diverse collective experiences and knowledge.
We are the wealth of information in the internet. Corporations don't own it. We are it.
I see your ublock and raise you Pihole.
The internet has always had ads, some of the most obnoxious were those mid to late 90s banner ads with sound. I’ll never forget loading a random page and my speakers screaming: Helllllloooooooooo.
I genuinely forgot about the ads with sound.
I don't miss them.