this post was submitted on 07 Sep 2023
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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

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[–] a9249@lemmy.world 7 points 2 years ago (1 children)

Toyota is doing this sort of thing too...

[–] douglasg14b@lemmy.world 6 points 2 years ago

Every car manufacturer will. $$$ is the final decision maker, and the more that are doing it the less bad press matters cause it's not like the consumer has a choice

[–] gun@lemmy.ml 7 points 2 years ago (1 children)

Didn't know HaaS Hardware as a service was a thing

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[–] Wooki@lemmy.world 6 points 2 years ago* (last edited 2 years ago)

I will believe it when I see it. Next in news: BMW finds the line, decides to change tactics to a more critical function to charge rent

[–] Daisyifyoudo@lemmy.world 5 points 2 years ago

Good! Fuck off with that bullshit!

[–] Nusm@lemm.ee 5 points 2 years ago

Read all about it in this month's issue of DUH.

[–] TimeNaan@lemmy.world 4 points 2 years ago

When are they gonna give up on spying on their customers? Or do they want us to forget that?

[–] Irkam@jlai.lu 4 points 2 years ago (1 children)
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[–] Nerrad@lemmy.world 4 points 2 years ago

Now you'll pay for it with your privacy. Facebook can't wait to their grubby hands on your cold ass data.

[–] bemenaker@lemmy.world 3 points 2 years ago
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