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I went to the Stranger Things popup in Vegas. Not gonna lie, I had a good time. It was like an amusement park exhibit with the classic gift shop at the end, but the prices didn't seem inflated. If I was interested in buying merch, I'd rather go to to one of these than just order it online. I'm not saying it will be successful, but I don't hate them for trying it.
And, yes, they did sell DVD boxed sets.
Amazon tried this, they're specifically a shop, and they couldn't make it work.
Those Stranger Things bath mats won't sell themselves!
This would have made sense back in the early 2000's when malls were still a relatively big thing.
This is why my subscription went up? Time to cancel.