this post was submitted on 11 Jun 2023
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Reddit announced new ad features on Friday (www.redditinc.com)
submitted 2 years ago by KilgoreTrout@beehaw.org to c/reddit@lemmy.ml
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“We’ve known for over a decade that people come to Reddit to talk about the products they love – take r/BuyItForLife for example, a community of over 1.5 million redditors who have been sharing recommendations and advice about their lifelong, must-have purchases since 2011. These updates will uplevel the search-and-discover experience for both brands and our users by tapping into our differentiated value as a hub for actionable conversation”

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[–] LostRedditor@lemmy.ml 6 points 2 years ago (2 children)

I’d not be surprised if they would join lemmy to explore this untapped opportunities as well.

[–] UpperBroccoli@feddit.de 3 points 2 years ago (1 children)

Nah, lemmy is way too small for them, and it has the wrong kind of users.

[–] biff@lemmy.ca 6 points 2 years ago

That explains why I like it here.

[–] lemann@lemmy.one 3 points 2 years ago

Quite a few instances have a "no advertising" rule, so theoretically if a user joins and their entire post and comment history is plugging products from a biased perspective (outside of a communities dedicated to said products) they'd probably end up with an admin warning or ban

[–] Crackhappy@lemmy.world 4 points 2 years ago (5 children)

Well now I'm glad I deleted my entire history as well as my account. FUCK THAT. I haven't been on FB, Twitter or any of that other data grubbing bullshit in years.

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[–] briongloid@lemmy.ml 4 points 2 years ago (1 children)

So paid manipulation of the sub that was designed to inform users of genuinely good quality products, this probably will be the case for every major subreddit about any consumer product.

Reddit is about to go significantly downhill.

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[–] BurningnnTree@lemmy.one 3 points 2 years ago (2 children)

Can someone explain what this means in laymans terms? How will this affect the Reddit user experience?

[–] On_Tippytoes@lemmy.ml 7 points 2 years ago

My interpretation is that you won't be able to trust any advice or recommendations because you'll have no way of knowing if you're reading the words of a genuine person or a well-placed ad. From the business perspective, your ads will be more valuable because it's a "better" way of targeting your market.

I could be wrong, but that's how I read it.

[–] biff@lemmy.ca 3 points 2 years ago

Even more targeted advertising aimed at reddit users.

[–] Zamboniman@lemmy.ca 3 points 2 years ago (3 children)

by tapping into our differentiated value as a hub for actionable conversation

Ugh.... That marketing language makes me cringe hard.

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[–] s20@lemmy.ml 3 points 2 years ago

Welp, time to delete my Reddit account, I guess. I thought there was a (small) chance Reddit would come to their senses vis a vis the API, but with this shit, even if they do, who cares?

Thanks, Reddit. It was fun while it lasted.

[–] Showervagina@sh.itjust.works 2 points 2 years ago (2 children)

Jesus Christ Reddit just announce an sdk or that you're working on a way to get ads in third party apps. That would solve everything.

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