We can make a consideration for any plan that has research to back them turning significant profits within five years, as it is doubtful that any such plans will be profitable 20 years down the line.
And of course, those profits will be taxed severely since we know any such plans will be quite disruptive to the environment, and none of these companies will clean up their own messes, so the government will have to do the job. Might as well force them to pay for it ahead of time, and maybe some extra on the side that'll go to critical public services like transit or healthcare.
Without such guarantees? F-them.
I don't think it's an issue of his image, but of what he can personally benefit from it. He sees a sinking ship, so he's distancing himself from PP in the hopes of clinging to the other side in the hopes of getting some kickbacks.
Ford's far more slimey than you're giving him credit. It's obvious when you consider that he widely advertised the 25% energy surcharge, then backed off of it quietly when the US gave him some compliments and offered him a seat to a talk without a single promise, and he went around claiming he "did something" despite nothing coming out of it, all being paid for by taxpayers.
The surcharge would've been an easy win that even those of us that hate him would've openly cheered him for, only for him to prove that even his spine is made of slime.