this post was submitted on 24 Feb 2025
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Good luck with "exhaustive" because people have different unique reasons to come to the fediverse. It would be a very long list.
For the average user I'd approach it with points that affects everyone:
It's harder to onboard and figure out by the common people but it would be the final platform switch. You may move instances over time but you will never be left looking for a new platform because the old one enshittified. You just move to an instance that hasn't, done.
Just don't tell 'em all that or they'll never come.
Yeah the best campaigns I've seen for the Fediverse were reactionary to something happening on big socials: Lemmy when the API fiasco happened, Mastodon when Elon bought Twitter, recently Pixelfed to replace Instagram, and Loops the last 2 weeks before TikTok was about to get banned.
People don't change because it's better, they change because they're pissed off at their current platform.
Except if you try to display Mastodon posts on any significantly different platform, Mastodon users will lose their shit and harass you until you shut it down.