this post was submitted on 06 Mar 2025
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The right killed dei solely using boycotts
No. DEI was always performative. Companies realized that they no longer had to pretend to care so they stopped doing performative "DEI training" because it was no longer beneficial to their bottom line.
It had nothing to do with people shooting cans of Bud Light. It had everything to do with the entire country shifting further with right wing reactionary beliefs.
Yes it was always performative but it was systemically targeted and dismantled by Robbie Starbuck (and his ilk) using boycotts (edit: and harassment) campaigns.
https://en.wikipedia.org/wiki/Robby_Starbuck