this post was submitted on 17 Mar 2025
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While not an artist, designer nor a marketer I believe that a bit of visual identification is important. So today I woke up and made this logo for the co-op initiative. The co-op is meant to help European companies and organizations migrate away from cloud platforms from USA. What do you think about this design?

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[–] oxytocin@lemmy.world 3 points 1 day ago* (last edited 1 day ago) (1 children)

I think it's great, however the star seems to push the cloud parts further away from each other and that may not be the message the brand is trying to communicate. I think it's, until improved, a great first draft and placeholder to give the project a 'face'.

Edit: and the circles in 'co-op' would look great, if they were all the same! I mean the ones that are in the lettering

[–] tad_lispy@lemm.ee 1 points 1 day ago (1 children)

Thanks! Interesting take about pushing the parts away. I didn't consider it. I guess this reading demonstrates the ambiguity of cloud. The tech of course can be (and often is) very useful. But at the moment cloud, mostly controlled by untrustworthy entities, seems more like a risk then a promise. So I saw it more as the European star breaking through cloud, like the sun often does, leading to better weather ahead. It also leads to a deeper question - are we more "anti American cloud" or "pro European cloud". We will have to decide together. But you are right this design might evoke negative feelings of disconnectedness. Food for thought.

[–] tad_lispy@lemm.ee 1 points 1 day ago (1 children)

I just did a quick experiment with replacing the azure with gold to see if it helps, but it just hurts my eyes 🤣

The proposed logo with gold background instead of azure

[–] Airowird@lemm.ee 2 points 22 hours ago

Keep the gold star on azure background?