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While not an artist, designer nor a marketer I believe that a bit of visual identification is important. So today I woke up and made this logo for the co-op initiative. The co-op is meant to help European companies and organizations migrate away from cloud platforms from USA. What do you think about this design?
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I don't know. There's a lot of brands that use a five pointed star. Have you seen the Heineken logo? Also many political entities, notably the European Union.
Fair point. I think a single star in the context of a co-operative business could make people think of the communist/socialist star symbol though.
Perhaps if the single star in the logo was replaced with a ring of stars, like the EU flag, then it might look more explicitly European.
Maybe I'm wrong but that's just what I thought.
Feelings are never wrong and I'm happy to read your feedback. The co-op is meant to be workers controlled and owned, so I think socialist connotation is not off. One of the early versions was like this:
I think it looks less professional but that might be subjective. Also, I'm not a real artist, so maybe someone can come up with a better thing. The big issue though is that it doesn't scale well. We need a logo that can be used as e.g. a browser favicon without much modifications. With the current version it's easy if we just remove the letters and center the shapes. Like this:
I just exported it from Inkscape with low DPI, so it looks a bit blurry. Probably the sharpness could be improved, but I don't want to invest more effort before I get some feedback on the general design. The point is, that this simple design can be presented as a tiny icon and still be recognized.
That makes sense. I guess if you want the star to be explicitly European then it could be a yellow star on a blue cloud, on a white background. Whatever you think works well really. I just thought I'd point out the socialist star thing since that other poster said they were reminded of Russia.
I appreciate your input. As a side note, I don't think Russia (nor USSR) was ever socialist, but let's not get into politics here 😉
Or have a line of stars trace the outline of a cloud. Might look a bit busy, though.