this post was submitted on 01 Apr 2025
55 points (95.1% liked)
Games
37293 readers
1638 users here now
Welcome to the largest gaming community on Lemmy! Discussion for all kinds of games. Video games, tabletop games, card games etc.
Weekly Threads:
Rules:
-
Submissions have to be related to games
-
No bigotry or harassment, be civil
-
No excessive self-promotion
-
Stay on-topic; no memes, funny videos, giveaways, reposts, or low-effort posts
-
Mark Spoilers and NSFW
-
No linking to piracy
More information about the community rules can be found here and here.
founded 2 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
so i sold out of mtg around covid and they started committing to "universe beyond". but all signs point to their stupid shit being profitable for the time being. and the new UB stuff will now be going through standard will help their new player onboarding a bit.
Lord of the Rings was massively successful, and I've been seeing even more buzz for Final Fantasy than there was LotR. Universes Beyond is certainly here to stay.
I enjoyed the early mythos of M:tG, but I already started losing interest when they went all Marvel with their whole Gatewatch thing.
Even though individual sets (like LOTR) have been well made and successful, the whole Universes Beyond thing just further dilutes the identity of Magic too much for me. I'm sick of endless exploitation of existing IPs from all over the entertainment business. I understand why they do it from a financial perspective, but it doesn't appeal to me at all.
Add to that the endless garbage of Secret Lair drops like goddamn Spider-Man and SpongeBob and I think MTG just isn't for me anymore.
exactly. but you can't just keep farming UB forever. you need to onboard them into the ecosystem and keep them hooked in. time will tell if these people only cared about their specific media or if enough latch on to mtg the game.