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What If We Made Advertising Illegal? (simone.org)

submitted 1 week ago by sundrei@lemmy.sdf.org to c/mildlyinteresting@lemmy.world

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The idea feels like sci-fi because you're so used to it, imagining ads gone feels like asking to outlaw gravity. But humanity had been free of current forms of advertising for 99.9% of its existence. Word-of-mouth and community networks worked just fine. First-party websites and online communities would now improve on that.

The traditional argument pro-advertising—that it provides consumers with necessary information—hasn't been valid for decades.

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[–] bampop@lemmy.world 2 points 1 week ago* (last edited 1 week ago)

Seems to me it's an efficiency problem.

If you want to send an email to someone, you don't send it to a mailing list of all your contacts. You just send it to the person to whom it concerns. But suppliers, who want potential customers to be aware of their product, are just sending their message to as many people as possible. And even targeted advertising isn't useful because it aims to promote one product rather than helping customers to make a balanced assessment of all the choices available. Plus it's typically unsolicited and therefore an intrusion and an unwanted waste of time and attention.

People out there who want that product need to know what's on offer and who offers the best quality and value for money, which would have to come from an independent source. Independent review sites are a very good alternative to advertising, and maybe they could do more to promote new products and inform customers about things which would suit their needs, which would be a cost effective way to help suppliers reach their customers. That sounds a lot like advertising but if it were truly independent and on-demand, it wouldn't be. In theory AI might do a good job of this, but it's so open to abuse, it's a natural pathway to push whoever pays for promotion. If advertising were illegal, I wonder how you would police that.

More broadly, if we rely on reviewers to help customers find what they need, how can we ensure they are independent and fair? Maybe if there were a network of independent reviewers, they could act as a check on each other, if a reviewer consistently favors one brand when the rest don't, it could be somehow highlighted and shown up as a bias.