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What If We Made Advertising Illegal? (simone.org)

submitted 1 day ago by sundrei@lemmy.sdf.org to c/mildlyinteresting@lemmy.world

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The idea feels like sci-fi because you're so used to it, imagining ads gone feels like asking to outlaw gravity. But humanity had been free of current forms of advertising for 99.9% of its existence. Word-of-mouth and community networks worked just fine. First-party websites and online communities would now improve on that.

The traditional argument pro-advertising—that it provides consumers with necessary information—hasn't been valid for decades.

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[–] Robbity@lemm.ee 32 points 14 hours ago

People talk about tech giants, but Facebook and Google are actually advertising giants. They pour much more money into their advertising than they do into r&d.

Many brands have a cost structure where, for each product sold, more money goes to advertising than to the person who actually made the product. Sometimes 2 or 3 times more. That's where the battle for attention is taking us, a place where attention from customers is worth much more than the effort of the worker.

None of this is inevitable, advertising should be heavily taxed and regulated.