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What If We Made Advertising Illegal? (simone.org)

submitted 1 day ago by sundrei@lemmy.sdf.org to c/mildlyinteresting@lemmy.world

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The idea feels like sci-fi because you're so used to it, imagining ads gone feels like asking to outlaw gravity. But humanity had been free of current forms of advertising for 99.9% of its existence. Word-of-mouth and community networks worked just fine. First-party websites and online communities would now improve on that.

The traditional argument pro-advertising—that it provides consumers with necessary information—hasn't been valid for decades.

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[–] FreddyNO@lemmy.world 8 points 6 hours ago (1 children)

Wondering about a world where advertising is only allowed on purchasing platforms. Say the consumer wants shoes. They go on this platform to search for shoes, and at that point advertisement is allowed. On this platform you can get related ads, front page ads etc. The moment you step off that platform however no ads are allowed.

The platforms can be like digital malls. Maybe owned by the government, or possibly functioning like a decentralised platform.

[–] LarmyOfLone@lemm.ee 2 points 3 hours ago

Online stores would be the exact wrong place imho. Take amazon, it become a outdated and rotten because of advertising changing the ranking and fake reviews and endless duplicates of items. There is also a lack of advancement for filtering. You'd want more trustworthy reviews, information, measurements and also more community functions to help find what you really need. Advertising would run counter to all of that.