this post was submitted on 23 May 2025
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Trump says a 25% tariff "must be paid by Apple" on iPhones not made in the US, says he told Tim Cook long ago that iPhones sold in the US must be made in the US (programming.dev)
submitted 19 hours ago by Pro@programming.dev to c/technology@lemmy.world
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[–] Litebit@lemmy.world 13 points 6 hours ago* (last edited 5 hours ago)

It is paid by consumers, not Apple. Other phone companies will raise prices as well to increase their profits, since iPhone prices will set a new high price. When Apple prices goes up 25% other phone companies can increase their prices by 15% and still be competitive to apple.

Actually to make same profit due to lower phone sales Apple may have to raise price even higher than 25% or find other ways to get consumers to pay more. Die hard fans of Apple will buy, whatever the price.