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The Futile Quest to Build a “Liberal Joe Rogan” (theintercept.com)

submitted 6 days ago* (last edited 6 days ago) by geneva_convenience@lemmy.ml to c/progressivepolitics@lemmy.world

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For months, pundits have decried the absence of a “Joe Rogan of the left” — an online media figure who can galvanize young men to support Democrats in the way that popular right-wing creators like Rogan, Adin Ross, and the NELK Boys have done for President Donald Trump. Now, it appears that Democratic operatives have a $20 million plan to build such a figure.

Nina Smith, a Democratic strategist and former senior adviser to Stacey Abrams, said instead of propping up a creator who checks the perfect ideological boxes, Democrats should embrace the online spaces for young men that already exist.

For example, creators like Hasan Piker, a left-leaning creator with over 5.5 million subscribers on Twitch and broad popularity among young men, has largely been ignored by the Democratic establishment. Piker’s political content leans farther left, sharing a populist economic message paired with strong criticism of U.S. foreign policy in Israel.

“There is a tendency to shy away from those spaces because our favorite thing to do in the Democratic Party is to, pardon my language, shit on the left,” said Smith.

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[–] GreatBlueHeron@lemmy.ca 20 points 6 days ago* (last edited 6 days ago) (1 children)

I don't see how it can work because in general left leaning people have a brain and the form their own opinions. We're not out looking for some hero daddy figure to tell us what to think.

Building propoganda to make the current democrats seem good isn't the solution. The democrats actually need to be good. But, of course, that will never happen because it would mean dumping the billionaires and the Zionists. We're fucked.