this post was submitted on 21 Jun 2025
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Enshittification
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What is enshittification?
The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source
The lifecycle of Big Internet
We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.
Embrace, extend and extinguish
We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.
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One of my first exposures to technology was an iPod touch, and I went on to become a software engineer. Maybe it was the time? Perhaps I’ve just become older and grumpier, but technology once felt inviting to me now feels oversaturated and unnecessary. Like do we really need ChatGPT? Does it really make things better or just solve other problems that technology created?