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"Social media" is a really vague term. I think there are broadly 3 categories:
Web2.0 social media: facebook, twitter, discord, reddit
Forums: Old school web fora, (mastodon & lemmy?)
Debateable social media: IRC, email chains/threads
Only the first category is relatively new and has captured the attention of the general public outside of nerds. The other two are either decentralised or are niche centralised sites. IMO it seems like the web 2.0 stuff is most problematic but not sure if it's the hyper-centralisation or their general popularity that is the issue.