this post was submitted on 29 Sep 2025
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Idk that I'll use this feature but it makes a lot of sense. I end up sharing links to Spotify tracks across multiple different friend groups multiple times a week. They share with me too.
It's obvious that Spotify would like to encourage people to stay "within the walls" of Spotify more when sharing this stuff. Some people will love this feature I bet. Idk why anyone would be upset by an optional chat though.
It's that Spotify has obviously been tracking the songs I've exchanged with friends for a while now. I have never used the messaging feature, yet every album I've sent to friends is already in the messages thread. They've clearly been using unique links to track who sends music to who -- covertly, even outside of the app.
Not to support their tracking methods.. But if you were building an application that focused on a recommendation engine, you'd probably benefit greatly by tracking what users share with each other to tune the engine better.
The chat feature isnt really changing much for you except for showing you, slightly, how the sausage is made.