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The streamers think they're the stars and partners with the streaming company...
But the company is always going to treat them as products with incredibly short shelf lives under even the best conditions.
Twitch doesn't view them as real people, and knows even if they do quit or are harmed even killed, millions of barely adults would kill to take their place.
The problem is kick, that grows up with much better revenue split while Twitch is so incompetent that they may at some point lose the first mover advantage
As much as Twitch needs gutting, Kick is much worse.
Right? Kick literally had a mentally ill man die on stream and tried to erase their tracks to avoid responsibility.
Twitch has no competiton. As of 2024 they had 61% of total watch time across all live streaming platforms. It's the kind of share that other industries would kill to have. None of the other streaming markets or even VOD platforms can achieve these numbers.
Take music streaming, Spotify only has ~32% of the market share even though they are kind of ubiquitous with music streaming at this point.
Out of curiosity, how much did they have in 2019?
Edit: Nvm, found article with some data: it was 73%... ... And in 2018 it was 75%
https://www.gamesindustry.biz/mixer-facebook-gaming-chipped-away-at-twitch-market-share-in-2019
I like where thone numbers are going.
Toward YouTube and Google instead? If you say so.
I don’t know where you’ve got those figures from, but according to this source, youTube has over 50% of the live streaming market, as measured in watch-hours. Then it’s TikTok, and then twitch.
https://streamhatchet.com/reports/2024-yearly-report-in-live-streaming-trends/
Either that’s paid, or my browser’s being funny and not letting me download it. I found what appears to be a breakdown of those stats here: https://streamlabs.com/content-hub/post/streamlabs-and-stream-hatchet-q4-2024-live-streaming-report
The numbers match up to your claim, give or take. You’ll notice, however that that’s only talking about gaming streams.