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So does a place like Hooters. They're not specifically designed to prey on maladjusted weirdos. Their audience is older, lonely men. Not all lonely older men are maladjusted weirdos.
It's "gross" to you because you think being single, older and a man is a red flag in and of itself. And saying it "exploits everybody" denies women agency, like opposing strip clubs or prostitution.
Don't think the comparison is valid. While there will be creepers at hooters, they are more likely to already be social and accustomed to the norms. They're out and about. Whereas there's an undeniable mass of socially inept users that streaming specifically caters to. They have zero concepts of socially appropriate behaviour and interactions.
The older single man angle has nothing to do with it.
Funnily enough this goes both ways. At the first streamer awards there were a lot of jokes about how many of the streamers attending needed a shower and a good number of them showed up in the same clothing they stream in, which is not really appropriate for a publicly broadcast award ceremony
I don't know if they're accustomed to the norms more but Hooters starts as in person encounter. It's already a very different dynamic from lurking online amongst hundreds watching a person knowing they can't see you.
I want to add that the Hooters girl can very easily see when it has gone too far, and can call it off when they want to.
The people you're talking about keep amping up their para social relationship until there is no literal way for them to not snap when they come back to reality When they realize how much money, and their literal lifespan being used.