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Lack or regulation in their industry. Regulation, while it can be burdensome in some cases, prevents bullshit like this from existing. Republicans want less regulation so businesses are allowed to generally be as horrible as they want and have pushed everything towards less regulation and more monopolistic control, knowing that while some people will boycott individually, mass boycott is unlikely without a massively bad immediate fuck up (target just did this). Boil the masses slowly and they won't notice in time to do anything about it. Kinda like US politics over the last few decades leading to the fuckery we endure now even outside of shit businesses.