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A reminder in the age of the Fediverse: if you're not the customer, you're still the product.
(slrpnk.net)
OP was taking about Tumblr, but I think it applies even more to the Fediverse: users need to develop an ethos of paying to support the sites they use. Otherwise advertisers pay the bills and call the shots.
Well, first of all, this is capitalism - if people suddenly were okay with paying for the big online services that are currently completely free but harvest a lot of user data, they're just going to put the paywall up AND harvest your data at the same time. Why choose between one option or the other for monetization when you can combine them and make more money from both?
Besides, speaking of the fediverse - due to its decentralized nature, it can't really be paywalled or monetized. If some instance decides to put up a paywall or ads for some reason, you can just hop to another instance and have access to pretty much the same content.