this post was submitted on 27 Mar 2024
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369
The BBC Won't Use AI to Promote Doctor Who Again After Being Yelled at by Fans (gizmodo.com)
submitted 1 year ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world
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The backlash was immediate, but it didn’t stop the BBC from using text generated by LLMs—and purportedly checked and copy-edited by a human before approval—in two marketing emails and mobile push notifications to advertise Doctor Who. But now, the corporation will stop the experimentation entirely after a wave of official complaints pushed them to offer a response to concerned audiences.

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[–] funkless_eck@sh.itjust.works 3 points 1 year ago

it's crazy to me how bad the writing got. I just did a full rewatch to prep for Ncuti and it falls off a fucking cliff