The last time I bought a game for $40 was in 2014, the last time I paid $60 was in 2011 (and it was a mistake).
While there will always be an endless surge of people willing to pay whatever price game companies demand and those people can't be convinced to care enough to change, if you're reading this I hope you're the kind of person who can look into the effectively infinite backlog of games that already exist and into the indie and AA space for new games at decent prices done with some actual passion.