this post was submitted on 20 Jun 2025
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The emergence of social media has destroyed all the small communities to standardize communication and information.

It's a bit of a digital version of rural exodus. And since 2017/2018, I've noticed that everything that, in my opinion, represented the internet has disappeared.

I've known Lemmy for a few hours and I feel like I'm back in the early spirit of the internet.

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[–] FinishingDutch@lemmy.world 12 points 1 day ago* (last edited 1 day ago) (5 children)

Only a fool or a 12 year old would think otherwise. Back in the late ‘90’s, the web had a great sense of community. On forums, IRC, places like Cybertown, etc. You had smaller communities where you could reasonably know most users. They had a human scale; like a friendly neighbourhood.

Modern social media is definitely terrible. It happened because we were too welcoming. Back in those days, the web was a nerd domain. We all shared the same sort of interests and optimism for the future of the web. You had to BE a nerd to get online. To WANT to be online.

But now that it’s too easy for everyone to get on, the idiots have taken over. We really should kick everyone off the web who can’t name at least three characters from either Star Wars or Star Trek.

[–] embed_me@programming.dev 10 points 1 day ago (5 children)

Star Wars or Star Trek.

This is what the sociologists call "eurocentrism"

[–] FinishingDutch@lemmy.world 2 points 1 day ago

We’ll also welcome our Babylon 5 and Battlestar Galactica brethren, obviously :D

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[–] Mediocre_Bard@lemmy.world 3 points 1 day ago
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[–] daniskarma@lemmy.dbzer0.com 2 points 22 hours ago

Some of my best memories online are in golden era Tumblr, which was a pretty big social media. So I don't think social media, per se, is the issue.

[–] LovableSidekick@lemmy.world 2 points 22 hours ago* (last edited 22 hours ago)

The feeling you're talking about pretty much always happens when you find a small community. Like when you move to a small town and life just somehow feels more personal. Those are still around, they just aren't well known (but they never really were). I mean it's like there are a lot of very large cities today but small towns are still there too.

[–] SorteKanin 24 points 1 day ago (1 children)

It's not social media that did it. It's monopolistic, unregulated, greedy, giant tech corporations that made the internet shitty.

[–] 4grams@awful.systems 8 points 1 day ago

Exactly, early social media was tons of fun. It was like the early internet but easier since anyone could make a profile with any info.

Then it had to be monetized. They had to glue eyeballs via attention, no matter what kind. Now it’s all rent seeking, innovation is 100% about what can produce an immediate return, no care for the long term. The grift economy…

It was not social media, that was about the people. It’s what the social media companies did in search of dollars that did it in. Greed. Full stop.

[–] FartsWithAnAccent@fedia.io 134 points 2 days ago (4 children)

The early Internet was social media, but it wasn't so corporatized to the point of being ruined.

[–] MagicShel@lemmy.zip 35 points 1 day ago

To expand on that, all media with a negligible barrier to entry is social media. Which describes the internet as a whole. The commodification of such media is both unnecessary and parasitic. The only thing "social media" adds is accessibility.

[–] audaxdreik@pawb.social 30 points 1 day ago

Social media, at it's heart, is inevitable. We will always find a way to share pictures, information, videos, etc. with each other. It's such basic functionality when you really think about it. We're social creatures and this is the most important thing we would do with technology.

The issue is specifically with platforms; how they consolidate power and who owns them.

I don't know what to do about it, it's one of the biggest problems we are going to continue to face in our time. I can't really armchair solutions for it now, but I think it's of the utmost importance that we recognize it and discuss it.

Social media is not inherently bad, it's the platforms.

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[–] BonesOfTheMoon@lemmy.world 5 points 1 day ago

In its Facebook and onward phase, yes I agree. Prior to that we had this wonderful site called Livejournal where you could privately blog to a select group of friends, and it was the absolute best way to brain dump, have people give you real advice, and make the best online friends. Yes it had much controversy when it was bought by a Russian company, I can point you to a podcast if you want more detail on that, and certainly there was drama sometimes, but I would give a lot to just talk to my friends as a group that way again and really know each other deeply that way again, and other than the odd very ignorable ad, you weren't forced to be part of an algorithm or AI horseshit or fake news or verified accounts or any of that garbage. You could buy a permanent account for 100 dollars for the added features, but that was basically started to keep the site running after it took off. It really was beautiful and helpful and loving and felt organic and true for that time.

Have you ever noticed how hard it is for novels or TV or any other fictional platform to include anything about smartphones or using social media? When it is mentioned it feels very awkward and forced into the narrative.

[–] chunes@lemmy.world 42 points 1 day ago (15 children)

Whenever I get overwhelmed by the modern web, I go to http://wiby.me/ and click "surprise me..."

It's a search engine that only spits out "real" webpages that were made by people like you and me. Very refreshing.

[–] tal@lemmy.today 12 points 1 day ago

social media has destroyed the spirit of the internet?

I’ve known Lemmy for a few hours and I feel like I’m back in the early spirit of the internet.

I mean, Lemmy is social media. You might dislike centralized social media or something, but...

[–] dyslexicdainbroner@lemmy.world 41 points 2 days ago

No, not the only one -

The internet is just a microcosm of social media’s destruction of our entire social fabric

[–] Kissaki@feddit.org 8 points 1 day ago (1 children)

You don't consider Lemmy to be social media?

[–] Duamerthrax@lemmy.world 10 points 1 day ago

For me, "Social Media(tm)" requires algorithm based media to be delivered to you without your input and heavy advertisement model attached that introduces corptate bias.

Lemmy is more like a fancy forum. Not quite the same as old bbs forums, but still better then twitter, facebook and whatever the hell reddit is becoming.

[–] PlzGivHugs@sh.itjust.works 25 points 1 day ago

Its not so much social media that ruined it, as capitalism and centralization.

Forums themselves are a form of social media, and they're (mostly) great. For Reddit and Lemmy, debatably the best part is the social elements, like the comments sections. The problem isn't the interaction or the "social" nature of it. Its that these platforms have turned into psudo-monopolies intent on controlling people and/or wringing them for every penny.

Thats not to say toxicity and capitalistic exploitation didn't exist before either. The term "flame war" is older than a lot of adults today. Unlike today though, platforms were both more decentralized meaning they were easier to manage and users could switch platform, and were less alorithmic meaning that users could more easily avoid large, bad-faith actors. You'll notice the Fediverse have both these qualities, which is part of why its done so well.

IMO, the best fix to this, would be twofold. A) break up the big monopolies and possibly the psudo-monopolies. Monopolies bad, simple enough. B) Much more difficult, but I believe that what content a site promotes, including algorithmically, should be regulated. Thats not to say sorting algorithms should be banned, but I think we need to regulate how they're used and implemented. For example, regulations could include things like requiring alternative algorithms be offered to users, banning "black box" algorithms, requiring the algorithns be publicly published, and/or banning algorithms that change based on an individual's engagement. Ideally, this would give the user more agency over their experience and would reduce the odds of ignorant users being pushed into cult-like rabbit-holes.

[–] SnarkoPolo@lemmy.world 31 points 1 day ago (2 children)

It's not social media per se. It's capitalism. The Internet was this vast frontier, where you could meet anyone. Little communities formed, we all just talked, and self-regulated any bad behavior. It was a gift economy, we all freely shared knowledge, files, culture.

In the past 20 or so years, economies of scale took over. Corporations bought up the server space and aggressively shut down small communities. Community is discouraged, keep scrolling and click on the ads! Marketing killed the internet.

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[–] 11111one11111@lemmy.world 10 points 1 day ago (1 children)
[–] Mediocre_Bard@lemmy.world 4 points 1 day ago

If it's just the op, then where did all these articles come from!? Social media for ants!?

Does anybody not think that?

[–] Meltdown@lemmy.world 3 points 1 day ago

The Internet started going downhill around 2010, this is nothing new

[–] kersploosh@sh.itjust.works 27 points 2 days ago (8 children)

The internet has always been a collection of social media platforms: bulletin boards, Usenet, IRC, people hosting little personal sites and making contact with each other via email, etc. It got bad when big money arrived and brought in the general public. First is was platforms like AOL's chat rooms and forums, and later things like Facebook and Twitter. We are all living in eternal September now.

Exhibit A: this t-shirt from 1994

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[–] Kolanaki@pawb.social 15 points 1 day ago

I don't blame social media at all. The Internet was, and still is, a communications platform. Some form of "social media" has always existed on the internet even if they were not called that back then.

I blame doing shit for the sole purpose of making money to be what has fucked up the internet. At least it's only fucked on the surface. The real Internet still exists, it's just not right out in the open where any random normie can find it.

[–] hansolo@lemmy.today 21 points 1 day ago (3 children)

Not the only one, but it's the walled garden platform approach.

The idea (from around 2010ish) was that every platform is an app and every app is everything. A company buys up other smaller companies until you have a payment system, a marketplace, a VOIP system, advertising, job posting boards, 4 different waya to share media, etc. etc.

While the tech world sold this as, and actually viewed this as, some organic online super village, it wasn't. It was a series of shit stripmalls adjacent to a Walmart in a shitberg town on a big freeway linking other shiberg towns with Walmarts. Sterile, restrictive, one size fits all dipshits kind of garbage. There's a kind of person that thrives in the parking lots of Walmarts and stripmalls in shitberg towns, and they thrive on social media, too.

Lemmy reminds me more of early internet as well, but also refined by the common language of those platforms as a common starting point. It's a niche, and it's not for everyone. But it is for you, welcome.

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[–] danzabia@infosec.pub 8 points 1 day ago (2 children)
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[–] Sunsofold@lemmings.world 10 points 1 day ago

Which Douglas Rushkoff book is this concept again? I've lost track.

The internet keeps dying again and again. It started as a research project turned into a way to aid research. Then the sphere grew as nerds found a space to connect with other nerds. It was a community space where people knew each other. The only big source of trouble was each year, in September, when a new crop of kids gained access to the internet at their college. They had to be educated in the social structures and ethos of the culture they were stepping into.

Then, in the early nineties, the spirit of the internet died, in the Eternal September, as ISPs encouraged non-nerds to enter the cyber world. The community was flooded with more new people than could ever be trained to follow the cultural standards that had been established, and so they simply overwhelmed the capacity of the society to maintain itself.

Then those people began creating a new culture, a multiculture, with communities and sites forming around anyone with a bit of passion they wanted to share with the world wide web. People taught themselves web development just to share pictures of their families and poetry about their favorite trees.

But then, the spirit of the internet died. Advertisers wanted to take advantage of the new space to which everyone seemed to be devoting so much attention. They started monetizing sites. Creating sites became less and less about sharing your passion, and more and more about generating ad revenue.

And the internet persisted. Despite the disgust of the users, nothing seemed to stop the influx of capital into the community. And then came encryption, allowing people to even buy and sell things online. The internet died again, becoming a giant mall, a place you went to find stuff to buy rather than people to talk to.

And then came social media. It took the idea loved by so many of the early pioneers of the internet, that everyone could have their own site, dedicated to whatever they loved most, and centralized it. Friendster, sixdegrees, MySpace, and so on. With this change, the spirit of the web died again, commercializing even the idea of your personal page, your digital representation of yourself.

It has died. It will die again. Nothing can be relied upon.

[–] Almacca@aussie.zone 11 points 1 day ago

Social media is a great idea, honestly. What's ruined it is the same thing that ruins everything - money men.

[–] Appoxo@lemmy.dbzer0.com 5 points 1 day ago

Nah. Just corpos.

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