Pierre Poilievre’s brand has been simple and effective, an anti-elite crusader promising to fight for the “common people” against a rigged system.
God this is fucking depressing.
I don't know what it takes for people to realise that the NDP is an option for the working class. It's probably some combination of the leader's attributes, and competent staff getting the right messages out in the right places. I hope they can get it right.