These execs are so out of touch it's mind boggling. I personally love all the weird cards and cross overs but pushing obvious cash grabs under the guise of "enticing" women players is just disgusting. The women who want to play are already playing. You want more people to play then make it more affordable. The whole thing makes me think they want to double down on the "collection" portion of this game instead of the actual game itself. I got back into playing over a year and a half ago and I'm already exhausted again with keeping up with the whole scene.
I work right down the street from the office building of the biggest insurer in our state. The building looks like a damn prison.