Bman915

It... is? It's an open standard that anyone can use and implement. The main provider is Google and there has been a huge push from them to get Apple to adopt, which they mostly have. It's not 'owned' by any company. It's predominantly serviced by Google, but is in fact an open standard. Google and others have their own format which is how they and their apps interpret and interact with each other, but it is an open standard. There are some backend and requirements for it which stops most from setting it up and implementing off the shelf and just going with Google, but you absolutely could use and make your own format with the standard.

This is your moment, change it to jumper cables or the like and become the lemmy jumpercables guy. Reads just like it.