I don't think they tried releasing a compelling product.
Float
Cuba might be a good place to look for a real world example of this. They had the concepts of "SNET" and "el paquete semanal" that were solutions to poor internet penetration, expensive internet costs (pay per MB), and heavy restrictions on that internet.
El paquete semanal is a weekly payload of the latest movies, TV episodes, manga, comics, etc. that gets brought into the country and spread by sneakernet.
SNET is widespread guerilla LAN networking to the point where Cuba had a well populated private WoW server. Also solved some of the Internet cost issues because you could game and share content locally without paying for every little MB.
As of 2020, SNET is now "illegal" and those existing networks are being absorbed into their ISP.
Wax Sealing. You heat up colorful wax in a spoon over a tea light, pour it on a marble slab and then stamp cool designs into it. It is fun to experiment with different mixes, pouring techniques, etc and is very relaxing. Plus, when you are done, you have lots of cool seals. I have a bucket full of them and I like to just sit an go through them.
There is a youtube channel called 'melts' that makes really nice wax sealing videos with no talking.
So happy for the TF2 Renaissance.