That's a Lamborghini Huracán. Have you ever had the chance to drive one? It's absolutely incredible, and if you're really into driving I could totally understand spending your life trying to get it, or a similar car.
Expensive watches would probably make more sense in this meme.
It's probably down to what brings you joy in life. If laying on the beach, drinking cocktails is what give you happiness: yeah, don't bother trying to buy a Ferrari 296, because it won't be worth it.
But if you're a really hardcore car person, and absolutely love the thrill of driving a fast car that handles unbelievably well, cars like the Huracán totally live up to the lofty aspirations you give it. Sure, you'll have a lot of fun in a Toyota GR-86 (even more if you've modified it), but there's a reason the Nismo GT-R costs over five times the price. It's phenomenal.
All of this is moot if you don't like cars, though. I think expensive watches are a waste of money, but I'd never say that to someone who (for whatever reason) likes them. To each their own, and all that jazz.