Absolutely correct.
One random example: where I work, CVs are being filtered by an AI before they are opened by a human reducing the volume to a 20% of potentially good candidates. In that 20% there is always someone to hire, so it doesn't matter if a good candidate is lost in the AI filter. Failing to optimize the CV for AI literally means being left behind.
That's going to be a huge issue indeed because synthetic data contains bias and it's proven that produced biased models.