they don't want to think about it, or they directly think that all animals doesn't feel pain (or that the pain they suffer it's not important because they are just animals and "we as humans, are above them".
As a kid I liked to go fishing with my step father, and we (or at least I) never thought about what the fish felt, as they were so different to us, and they taught us that this was normal and fun.
It was years later that I really thought about it.
the posts and comments will still live in other instances, but yeah, they should be looking for another one