this post was submitted on 08 May 2025
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White women getting pissed about DEI is the craziest to me because they're the ones that benefited the most from DEI.
Everything about conservative American women was explained in Dworkin’s Right Wing Women.
Women who grow up in shitty sexist communities (eg, imagine being a teenage girl growing up in fucking Disney, Oklahoma.) You have no future. You are supposed to find a guy to marry yourself off to. You are promised this is the greatest thing ever, taught to fantasize about your wedding, to imagine you’re happily ever after.
Then you get married to some guy. Maybe he’s great, maybe he’s not. But you never got to be a person. You were never taught that you could be something more. You feel bitter and powerless in your community - you’ll never be the deacon, but you’ll always be cleaning up after the potluck.
But then you see other women who don’t have to live like that. This is a societal threat to these communities. That there are clearly women in the world who are happy and fulfilled in an office or a field, while you will never be anything more than a church secretary or PTA mom.
So the propaganda is always that these women are lying. They aren’t actually happy. They aren’t actually competent - they only got their jobs through “DEI.” They aren’t better than you, it’s a liberal plot.
This is also connected to the fear routine - see how the right wing women sphere is the TERFs. They whip up a history to aim the real anxieties and fears related to a culture that covers up sexual violence against women (how many youth pastors have we never heard about?) and redirects it to an acceptable target. Women who perform this well enough are even rewarded with having their voice recognized - that Phyllis Schafly made a career of telling other women to not have careers, that Rowling has defined the exclusion of trans women as a prime most important feminist feat (while women in the US die of lack of access to reproductive health care…)
They don’t benefit from DEI because they’ve been told not to want careers, and they are mad at the wrong people.
For everything the conservatives are bad at, they are somehow crazy good at messaging.*
Their ability to take a positive term, redefine it as something it isn't, and use it as a hammer is impressive. The reality of "getting rid of DEI" clearly means more discrimination and hiring/firing based on race/sex/etc, but they certainly framed it as "best candidate instead of minority preference".
This is a repeating trend. Fake news, Critical race theory, woke, cancel culture, marxism, radical left, et -- these are all good examples of the right redefining and hijacking terms or language. It wouldn't surprise me if they try to do it with the word "democracy" to mean something like "far left woke Democrat ideals".
* Just to clarify -- "good at messaging" just meaning that it's effective at being taken up and repeated by a subset of the population. How people listen to and trust the stuff is beyond me.
They are good at messaging because their base is so monolithic. For the most part, it's religious (mainly christian/protestant/catholic/whatever), straight, white people. There's so much common ground among them that you can pick a couple issues and make a boogeyman out of them. They've been doing it for years. Abortion was a big one, then it was same sex marriage, then it was immigrants, then it was transgender people. Not to mention the cable news propaganda arm that feeds them the lies. But for democrats, the base is so wide that it becomes hard to cater a message that applies to everyone. So there's positions that you have to take that don't apply to your entire base and sometimes that ends up fragmenting them and making it hard for people to get out and vote because people vote on their own self interest. Its why it was so frustrating when people were going to not vote for Kamala because of views on Palestine as if 1) Trump was going to be any better and 2) as if that was the only policy that mattered. Democrats need to stop trying to reach the other side of the aisle and reach the people that agree with them and get them out to vote by having inspiring candidates, not just milquetoast politicians that are going to try and be moderate. If the right takes 10 steps further right and democrats take 2 steps right to try and appeal to them, the middle ground has now moved further right which isn't inspiring to your supporters on the left. And then you start to alienate them.
Their husbands told them that they should be pissed so they are pissed.
Rhetoric has shaped their perspective. They don't know what DEI is.