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It was a godawful campaign for one single reason:
It was outdated.
Even worse.
It was outdated the first time they ran it for Hillary on 2016.
By outdated, I simply mean they marketed Kamala to themselves. Just like the marketed Hillary to themselves.
They took the platform and policy messages of each of those candidates, and made them appear "smart, effective, and knowledgeable."
Since 2016, there are simply not enough educated Americans in this country who can understand that messaging.
The one thing Kamala and Clinton failed to do?
Dumb their message down. Way way down. To the lowest of the lowest denominator.
Both their campaigns refused to even TRY to do that. So they came off to the majority of Americans as arrogant, and unwilling to explain their positions in simple terms, so everyone picked the conman. (As that's what poorly educated people do).
The one critical flaw in every Democratic campaign is that they assume the majority of Americans are educated enough to understand their policy plans.
They aren't.
55% of this country literally can't understand what Kamala or Clinton are saying.
They don't know how policies work. They don't know how compromise works. And worst of all, they don't know how their own government works.
Dems assume the majority of Americans know these things by default. They don't, so all their campaign messages based on these assumptions get completely lost on anyone but themselves.
Until Democrats understand just how little of this country knows how it functions, they will not be able to communicate their policies effectively. They need to be willing to speak simply, and reduce their policies to 5 word talking points they can blast at every event until it's burned into the minds of everyone listening.
They see themselves better than that though, so will never act the way they need to if they actually want to gain voters instead of lose them.
Dems simply got so used to being smart, they forgot that's not always a good thing. Especially in situations where they're trying to convince a room full of idiots that the room is on fire. Those idiots will die trying to figure out what the smart people mean by "inflammable" as they unknowingly stand in front of and block all the exits.
(inflammable can actually mean "ready to burst into flame" but has a different meaning now because of the effects of stupid people using language over time. I used it to make a point about stupid people driving the future. Dems should take note.)