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The Futile Quest to Build a “Liberal Joe Rogan” (theintercept.com)

submitted 1 week ago* (last edited 1 week ago) by geneva_convenience@lemmy.ml to c/progressivepolitics@lemmy.world

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For months, pundits have decried the absence of a “Joe Rogan of the left” — an online media figure who can galvanize young men to support Democrats in the way that popular right-wing creators like Rogan, Adin Ross, and the NELK Boys have done for President Donald Trump. Now, it appears that Democratic operatives have a $20 million plan to build such a figure.

Nina Smith, a Democratic strategist and former senior adviser to Stacey Abrams, said instead of propping up a creator who checks the perfect ideological boxes, Democrats should embrace the online spaces for young men that already exist.

For example, creators like Hasan Piker, a left-leaning creator with over 5.5 million subscribers on Twitch and broad popularity among young men, has largely been ignored by the Democratic establishment. Piker’s political content leans farther left, sharing a populist economic message paired with strong criticism of U.S. foreign policy in Israel.

“There is a tendency to shy away from those spaces because our favorite thing to do in the Democratic Party is to, pardon my language, shit on the left,” said Smith.

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[–] nthavoc@lemmy.today 16 points 1 week ago (2 children)

Money. The answer is money. No study is needed, it was just greed. You're not going to come across some grand character arc of a "good guy turning into bad guy" with some kind of study. He was always a greedy bad guy from when he started on Fear Factor. The more outrageously dumb his podcasts became with really off the wall guests, the more money came in.

[–] Zombiepirate@lemmy.world 5 points 6 days ago

I think there's also an anti-intellectual streak in this country where some idiots think that contrarianism is a shortcut to the truth.

[–] Breezy@lemmy.world 4 points 1 week ago

I listened to a lot of joe Rogen back in my podcast years. It was definitely the money and he pretty much said so a long time ago when he signed that deal to spotify. He was so excited to be even richer, that's when he fell to the darkside, it was spotify.