this post was submitted on 22 Jun 2025
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Ironically poor people tend to put more emphasis on buying name brands, certainly for things that other people see, like clothes, vehicles etc.
Value signaling is a thing.
My dad grew up poor and he can't stand going to budget stores like Aldi and Lidl. It's almost a matter of principe for him, he can afford to go to the more expensive store so he will.
It’s the whole “couponing is only trashy if you’re poor” mentality.
For the rich, couponing is a game. See how much you can get, for as little as possible. You have the storage space for it, so you’re not worried about excess or waste. All you care about is gaming the system to see what you can get. You had to buy 18 months worth of laundry detergent to get the discount? That’s fine, cuz you have space for it at home. And your basic necessities are already covered, so the coupons don’t need to be for staples that you’ll use quickly or regularly.
For the poor, couponing is a necessary evil. You’re eating chicken every day this week; Not because you really like chicken, but because it’s what you had a coupon for. And now you need to eat it before it goes bad, because you need the space in the fridge for this week’s coupons and you can’t afford to simply toss it out.
Yeah but it's also: logos on clothes are huge on items marketed to poorer people. You won't find old money walking around in overtly branded clothes. They do buy better quality stuff, but the branding is less important.
This sounds like a Nouveau Riche thing because your dad now has money to spend. If he can go to Whole Foods over Aldi, he ain't pauvre.
It's not only my father in taking about