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This statement was made by Ubisoft's director of subscriptions, Phillipe Tremblay, who recently spoke to Gamesindustry.biz about the digital future and Ubisoft Plus specifically. Tremblay states that people eventually "got comfortable" with not owning their CD or DVD collections, and that a similar shift in attitude "needs to happen" in gamers.
That’s cool. I’ve not played Far Cry since Primal, and have not played any Ubisoft games since Far Cry 4. So, I’m very used to not paying for or playing Ubisoft games.
Even if I pay for a Ubisoft game through a place like Steam I still download it elsewhere because I hate going through their launcher.