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Spreading defeatist comments and pessimism, saying that this won't accomplish anything anyway and undermining the power of the collective is exactly what killed this movement in Croatia.
The movement started with a general spending boycott on fridays (so no money transactions - no stores, bars, gas stations, bank transactions etc), and a week long boycott of three supermarket chains that had the most egregious prices compared to other countries (those chains operate all over Europe, and their prices in other countries are far cheaper for the exact same products - despite lower operational costs in Croatia). After that, we switched to boycotting one chain every week.
The boycott was very effective. On the first friday of the boycott, the state financial department reported a 43% decrease in sales volume in the country. Just think about that for a second. And no - there has not been an increase in spending in the days before or after the boycott. In fact, they were still lower compared to the weeks before and the sales volume decreased in the following week by about 10%.
But like I said, unfortunately it died out over the next 4-5 weeks, with each boycott achieving lower decreases. And it died out exactly because of trolls that spread this defeatist attitude thinking they're so smart for seeing the "real" picture. Laughable.
Of course, the astroturfing has been insane, they really went berserk after the first friday. There's been an insane amount of bots posting comments that this doesn't work, that we should be protesting the government instead (as if holding signs in front of government buildings hurts them more than 50% less money flowing into the state piggy bank), that this hurts the citizens more than the conglomerates, that this will cause them to increase the prices to cover the losses etc etc. Just ridiculous claims all over social media.
And yeah, people got deflated and the movement died out.
Thanks idiots.