this post was submitted on 16 May 2025
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Television

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51
Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’ (variety.com)
submitted 2 days ago by Skavau@lemm.ee to c/Television@lemm.ee
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[–] madcaesar@lemmy.world 10 points 2 days ago

HBO HOME BOX OFFICE

Is a fucking awesome name ESPECIALLY for today's streaming world.

Yet some MBA douche thought MAX was better.

The world is run by morons.

[–] DreamAccountant@lemmy.world 7 points 2 days ago

Change names a few times, and watch all of the asshole reporters give a giant corporation free press.

"Asshole vision is now Asshole Direct!"

This is what CEO's get paid millions for. Why, I have no idea.

[–] wesker@lemmy.sdf.org 3 points 2 days ago

It was stupid, we all knew it, and they should feel stupid.

[–] neidu3@sh.itjust.works 2 points 2 days ago* (last edited 2 days ago)

I've always meant that Microsoft are awful at brand names, but at least they haven't gone full circle yet.