this post was submitted on 05 Oct 2023
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X drops headlines from articles, as new report details its bleeding ad revenue::Elon Musk's X revamped its look to eliminate headlines on article links Wednesday, the same day that Reuters reported the platform has seen massive monthly...

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[–] EyesEyesBaby@lemmy.world 169 points 2 years ago (2 children)

Ad revenue in August was down 60% year over year, the report said.

Good

[–] slaacaa@lemmy.world 36 points 2 years ago (3 children)

Holy shit, that’s brutal. That company is dead

[–] gravitas_deficiency@sh.itjust.works 43 points 2 years ago* (last edited 2 years ago) (1 children)

I’ve seen estimates that put the loss of value of the company itself since Elon took over at something like 90%. If that’s anywhere even close to accurate… impressive. Most impressive.

[–] joenforcer@midwest.social 16 points 2 years ago (6 children)

Since Twitter is now private, we'll never know the real numbers, but the paper value of the Twitter brand itself being cast aside is a huge non-monetary loss.

Right?? Like, it was one of the most known brands in the world. You don’t throw that away if making money is your goal.

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[–] uis@lemmy.world 6 points 2 years ago

They enshittified themselve to death

[–] Hiccup@lemmy.dbzer0.com 4 points 2 years ago

They've gone and Dugg themselves a whole that will never come out of while Musk is there.

[–] 1bluepixel@lemmy.world 11 points 2 years ago

B-but Elon told me advertisers were returning!

[–] Aurenkin@sh.itjust.works 128 points 2 years ago (5 children)

How about we respond by dropping X from headlines and articles?

[–] SkybreakerEngineer@lemmy.world 21 points 2 years ago (1 children)

I think "dropping X" might have been a factor in this decision.

[–] Rai@lemmy.dbzer0.com 7 points 2 years ago (1 children)

Hey, don’t do my homegirl Molly dirty like that—she just wants the world to feel good.

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[–] zurohki@aussie.zone 15 points 2 years ago (2 children)

Oh, don't do that, I've still got half a bag of popcorn left.

[–] yiliu@informis.land 13 points 2 years ago (1 children)

Jesus, how big was that bag to start with?!

[–] FlyingSquid@lemmy.world 8 points 2 years ago

Oh, just normal serving size...

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[–] uis@lemmy.world 8 points 2 years ago (2 children)

It's just wrong kind of X. We need to talk about X.org.

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[–] knacht1@lemmy.world 6 points 2 years ago (2 children)

Did you mean "X", formerly Twitter?

[–] beefcat@lemmy.world 6 points 2 years ago (4 children)

I believe they meant "Xitter".

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[–] fruitleatherpostcard@lemm.ee 107 points 2 years ago (7 children)

It’s called ‘Twitter’.

[–] nova_ad_vitum@lemmy.ca 53 points 2 years ago (2 children)

Xitter is also acceptable in my book.

[–] seaQueue@lemmy.world 62 points 2 years ago (1 children)

The X is pronounced like "Sh"

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[–] PlexSheep@feddit.de 12 points 2 years ago (1 children)

It's "the service formally known as twitter" to be fair. They changed the name to something

[–] lando55@lemmy.world 17 points 2 years ago

Ƭ̵̬̊witter

[–] glimpseintotheshit@sh.itjust.works 5 points 2 years ago (1 children)

Idk to call that shit show Twitter is kind of an insult to Twitter at this point

[–] fruitleatherpostcard@lemm.ee 5 points 2 years ago

Yeah I know but at this point also; if it might piss off Musky then I’ll deadname it.

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[–] alienanimals@lemmy.world 42 points 2 years ago (1 children)

Downvote Musk spam.

The billionaire doesn’t need your help ensuring him and his businesses stay in the headlines every day. Don’t be a useful idiot.

[–] Dadifer@lemmy.world 5 points 2 years ago (1 children)

But it makes me so happy...

[–] ook_the_librarian@lemmy.world 5 points 2 years ago

Not seeing it at makes me so much more happy.

[–] lolcatnip@reddthat.com 39 points 2 years ago

As opposed to journalists, who drop articles from headlines.

[–] schema@lemmy.world 32 points 2 years ago (1 children)

The change had been expected, with Musk tweeting in August: “This is coming from me directly. Will greatly improve the esthetics.”

Yeah... we figured it's his doing, since it's a terrible decision.

[–] Anonymousllama@lemmy.world 5 points 2 years ago

Probably hoping that if they remove titles they can remove context from the link, trying to goad people into click-throughs. Pretty poor experience for the users I'd argue

[–] TurboLag@lemmings.world 28 points 2 years ago (3 children)

What even is the point of this change?! What could it possibly improve?

[–] jay9@lemmy.world 28 points 2 years ago (1 children)

Probably so people click the link more often to find out what it’s about - which Musk then can take to publishers and say “look how much traffic we generated for you”

[–] TurboLag@lemmings.world 5 points 2 years ago

Yeah, I see it. Horrible for the users though...

[–] CitizenKong@lemmy.world 14 points 2 years ago

Elon Musk's mood for a few minutes.

[–] micka190@lemmy.world 5 points 2 years ago* (last edited 2 years ago)

Might just be a way to bypass some countries requiring that social media sites pay news companies when they scrape their articles and show a preview on the page? Something like that's been passed in Canada recently and companies like Facebook and Google basically just stopped showing summaries of news on their sites to Canadians as a result.

[–] qooqie@lemmy.world 13 points 2 years ago (1 children)

Guys he doesn’t care, I have a feeling he’s more annoyed or even amused that people are still using Twitter more than anything. He’s doing the whole “I want to push this as far as possible xd” thing. And honestly it is kind of amazing seeing just how much people put up with to use that shit platform

[–] protist@mander.xyz 14 points 2 years ago (1 children)

He bought it to destroy it. The Saudis helped fund his purchase, and they hated Twitter. They imprison and execute people for tweeting things they don't like and wanted him to break the platform

[–] dojan@lemmy.world 5 points 2 years ago (1 children)

I believe this. Given that he states that he thinks Twitter corrupted his daughter, who now wants nothing to do with him, I can see him buying the platform to help his friendly Saudi regime and get to pick a personal bone as well.

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[–] ArghZombies@lemmy.world 7 points 2 years ago (3 children)

For people still using Twitter, if you view it in a browser like Brave it will hide all the ads for you. Even better, you can save the webpage view as a Web App in your phone and access it that way and you barely even notice it's the web version you're using and not the app. I've not seen an ad on Twitter in months since doing that.

[–] NocturnalEngineer@lemmy.world 54 points 2 years ago (2 children)

Considering they dismantled every control they had to prevent disinformation, and it was already a cesspool to begin with... Why are people still using Twitter?

[–] ArghZombies@lemmy.world 14 points 2 years ago

Sadly these still a lot of folks on there that haven't moved elsewhere. If you curate your follower lists and don't venture into the replies of big/ trending accounts then it's still manageable. Mostly I just use to to read people I follow rather than post anything new myself these days.

Also, I've feeds of decent journalists that I've built up over many years that don't post elsewhere. There's still that immediacy that you just don't get elsewhere.

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[–] BlinkerFluid@lemmy.one 49 points 2 years ago* (last edited 2 years ago)

Don't use Brave, they push crypto incentives. Use Firefox and ublock origin, that and BAT's chart is crap.

but Blink, you trade crypto

I guess I'd know, then.

edit: fuck plebbit too

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[–] uis@lemmy.world 7 points 2 years ago (1 children)
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[–] iforgotmyinstance@lemmy.world 6 points 2 years ago

Xitter can you stop being a bitch for like, a minute?

[–] jray4559@lemmy.sdf.org 4 points 2 years ago (1 children)

Man, Elon just never stops, does he? He has made one good addition to what was a perfectly good Twitter (Community Notes), and at least what, 30 bad decisions? Has there ever been a CEO as stupid as Elon has been to Twitter over this year? I mean damn, even being outed as a child molester and forced to resign probably wouldn't have been as bad.

[–] clgoh@lemmy.ca 9 points 2 years ago (1 children)

Community Notes predate Musk.

[–] jray4559@lemmy.sdf.org 4 points 2 years ago

Did not realize, damn... so that's zero good decisions I guess. Elon has gotta be the worst owner of any tech company... probably ever, honestly.

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