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I don't think that the old logo is great either, and the update did improve on technical aspects. You don't want to have all that small text, for example. And generally, simpler logos are preferable.

But...their shtick is a rustic feel. Whatever you can say about the original logo, it did evoke that. I have a hard time seeing the new one doing that.

EDIT: I also think that this compares favorably to another controversial recent rebrand: Musk rebranding Twitter, which was generally seen as not a good idea; Twitter already had a strong brand identity. People weren't happy and Musk went right ahead with it regardless. At Cracker Barrel, the initial response was "calm down, it'll be okay", but they were willing to second-guess themselves, even though I expect that there were people there who were invested in the rebrand.

EDIT2: They'd also done smaller, more incremental changes to the logo in the past, because the "Old Country Store" text had had its typeface changed at some point in the past.

EDIT3: Here's a more-comprehensive history:

https://dwglogo.com/cracker-barrel-logo/

Who gives a fuck? Let's focus on the fascist takeover happening in every city in the country, and the billionaires almost completely winning the war on the populace.

Kinda wish the public had a similar outrage when Fruit of the Loom modernized their logo in 2000, lol

How was it awful?

Could you tell me what the heck this yellow blob shape is supposed to be?

From a purely graphic design perspective, the classic logo is too busy and doesn't scale well. The only thing it has going for it is the weirdness of the shape and the distinct color combination. It's technically a really bad logo. You may not prefer the new logo but, technically, it's a whole lot better. It's far more adaptable to newer platforms while stilling being recognizable. Now, as far as being an effective representation of the brand and if that's a corporate concern, I don't know that I can comment on that.

Yes, but did you go unhinged calling it "woke"? The logo was a poor fit and I could get behind it, but so many MAGAs losing it over calling a lame logo "woke"....

The whole restaurant is complete ass.

Because everything in the United States has been turned into "us vs them" crap.

Bunch of snowflakes wanting their safe space

The war on Christmas CANNOT END until Christmas ceases its illegal occupation of November.

We are once again calling on the Claus regime to return to their side of the borders outlined in the Black Friday agreement.

I just want people to start complaining about "x-mas" again so I can explain very slowly what the Greek letter Chi is.

So the war on Christmas is odd on a theological and economic level. The secular (pagan?) Side is driven by corporations not the woke left. A fact often ignored by the evangelical right.

So what solution do they even want? A commercial with Jesus on the cross saying he thirts and having a Roman soldier pass him a chilled and refreshing coca cola?

Maybe a nativity where one of the wisemen is like and we got something for Joseph too and hand him a power saw?

Wtf

Non-conservatives give a shit about cracker barrel?

Maybe this success will inspire them to redirect their attention from politics to corporate branding practices.

Don't you know there are only two opinions in the world? Conservative and Liberal. Everything is neatly sorted into those two opinions. All questions, physical items, debates, people, opinions, foods, roller coasters, pickles, etc. All of it is Either Conservative or Liberal. Democrat or Republican. Whig or ...torry? I dont know. I mean, how could a rational human like fried chicken, grits, antiques, etching style line art, biscuits and old-fashioned candy without also hating Mexicans and hating killing babies?