If you feel a multi-million dollar need to influence public opinion, mostly in the US, because your current actions have made your approval ratings drop off a cliff, maybe this is more the time to reconsider the actions that led you here?
Other than that, this is probably par for the course now. Russia is surely doing a similar thing. And whichever military conflict the US might find itself in in the hopefully far flung future, they would do the same probably. First casualty of war and all that.