To make their product, the food company’s scientists collect living cells from Pacific salmon
And how can the salmon give free, prior, informed consent for this? This is still exploitation. This is not vegan.
EDIT: This could be done ethically if the company collected still-living cells from the bodies of recently deceased salmon in spawning season or if they collected genetic material from male gametes that did not end up fertilising an egg, but I've not found anything to suggest that this company does it this way.